CompanyBackground
Alwaysaninnovatorandleaderinfootwear,LugzfirstmadeanameforitselfinOctoberof1993,bringingitsfirstlineofbootstomarket,withtheinitialproductconsistingoftwostylesofboots,aquiltedvestandapairofjeans.
SoonLugzwasendorsedbykeyplayersfromtheworldofhiphopandhascontinuedtodosothroughouttheyears.OnesuchcollaborationledLugztobreathelifetoawholenewcategoryoffootwearwiththeintroductionofthefirstevercelebrity-endorsed“FunkMasterFlex”urbandrivingshoe.Thiswasonlythebeginningassupportthenleadtoacollaborativelinewithhip-hopsuperstarBryan“Baby”Williams,aka“Birdman”withhisownseriesofsneakersandboots.
In2006OrangeCountyChoppers,theworld’spremierbuildersofcustommotorcyclessignedontoendorseLugzshoes,whichtheywerealreadywearingsoitwasanaturalfit.Withitsaggressive“builtforthestreets”reputationLugzcollaboratedwithPaulTeutul,Jr.tocreateasignatureLugzshoe“theTorx”whichinterpretedthisincrediblywell.
Inthefallof2008LugzshotontotheMixedMartialArtsscenesigningitsfirsttwoMMAfighters,LyotoMachidaandHoustonAlexanderasendorsers.MachidacapturedthetitleofUFCLightHeavyweightChampionasherepresentedLugz.WithMMAbecomingthefastestgrowingsport/entertainmentplatformwithanincreasinglygrowingfanbase,LugzwasexcitedtobeapartofthisgrowingtrendandlatersignedQuinton“Rampage”Jackson.In2010CainVelasquezbecamethenewestendorserofLugz.;immediatelyaftersigning,CainfoughttobecomeUFCWorldHeavyweightChampion.In2011,LugzcontinuedtogrowitsTeam–signingUFCWelterweightJoshKoscheckandUFCLightHeavyweightPhilDavis.
Fromitsinception,Lugzfootwearhasbeenaninnovatorinthefootwearmarketfromitssignaturestyles,tocreatingtrendsettingstylesbeyondbootsandhasaddedcasualshoesandathleticstothemixfortheLugzmen,LugzwomenandLugzkidslines.