In2005,ASSIAisthefirstbrandtointroducethe“SILVEREFFECT”laméincorsetrywithhernewconstellationmodel.Duringthe2008lingerieshowinParis,AssiaischosenbyaKoreanbrandastherepresentativeofFrenchknow-how.
Thesubtletyofhercreationsmarksarevivalofstyleinthelingerieworld.ASSIAcreatesandmanufacturehermodelsinherownworkshops.
Incontrasttothenoblematerialssheuses,herstylecanalsobedescribedassophisticatedandcolourful.Everydesignhasauniquestyle,whichisverymuchappreciatedbythemodernwomenof20to70yearsold.TheASSIAbrandissoldworldwideformorethan10yearsnowandeverynewcustomerisdefinitelyconquered.